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SHSMD By the Numbers Webinar | What the Numbers Say: MarCom Budgeting Benchmarks for Health Care Leaders
Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life.
Upcoming Events for Health Care Marketers & Strategists
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
SHSMD 2025 Member Meet Up | Understanding and Responding to Current Changes
Meet Up Time: 1pm - 2pm CT | 2pm - 3pm ET | 11am – 12pm PTJoin a few of SHSMD's Board members for the next Member Meet Up to delve into "Understanding and Responding to
SHSMD Education 2025 | Tomorrow's Too Late: Time Is Running Out for Health Systems to Validate Their Value
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
Orientation to Health Care 2025 ON DEMAND
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
How to Create a Culture of Excellence with Reputation Management and Transparency
Webinars
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.