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SHSMD Connections Bytes On Demand

Day One On Demand Recordings

Brand as Foundation Is Everything

This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.

SHSMD Connections Bytes On Demand

In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.

SHSMD Connections Bytes On Demand

In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.