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SHSMD 2025 Member Meet Up | Where Marketing Meets Operations: How to Leverage Automation & Analytics in Care Delivery

Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.

SHSMD Connections Conference

SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
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Senate Finance Committee Releases Legislative Text for Reconciliation Bill

The Senate Committee on Finance has released bill text for its portion of the budget reconciliation bill. It appears that the provisions further undermine the ability for hospitals to provide care to Medicaid patients.

#Let'sGetSocial: What is the Risk of Social?

This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.

Stop Writing Blog Content. Start Filming It Instead.

Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.

Senate HELP Committee releases text for budget reconciliation bill

The Senate Health, Education, Labor, and Pensions Committee today released its text for the budget reconciliatio

Panel discusses impacts of today’s financial climate on hospitals and how to navigate them

Economic issues for hospitals, including the impact of tariffs and the resiliency of supply chains, were the focus of a 2025 AHA Annual Membership Meeting panel conversation hosted by Doug Holtz-Eakin, former director of the Congressional Budget Office May 5.

SHSMD’s Online Certificate Series: Social Media Strategies in Health Care

Join this course to learn best practices and new trends in social media influencing, governance, and paid social media opportunities.

Benchmarking for Health Care MarCom

Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.

Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.