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Perfecting the Patient Journey with a Digital Front Door Platform
Sponsored White Papers
Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patient’s journey. Learn the three transaction-ready features required for success in this white paper.
New Blueprint for Your Digital Search Strategy
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
Building the Digital Front Door: The Mayo Experience
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
Social Media Marketing for Physicians
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better.
Tips for Marketers Leading Change Using a Mobile Wayfinding Platform
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
Beyond the EHR: Cultivating Patient Attraction and Retention with Intelligent Engagement
EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.
How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
2022 Trends: Positive Relationships to Create a New Fabric of Life
Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.
Online Communities: The Next Must Have Social Media Tactic
Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group.
Three Keys to Creating the Most Successful Mobile Strategy
Digital entry points to care are so important that they affect consumer healthcare purchasing.