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Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Standing Out in the Crowd: Tools and Techniques for Successful Blog-Driven Content Marketing
Presentation Resource
Lights, Camera, Action: How to Roll Out a Winning Video Content Strategy With No Budget
Presentation Resource
Breaking Down the New Healthcare Digital Strategy Department
Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.
Support SEO with a Cohesive Patient Journey
Presentation Resource
Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.
Righting the Ship: Creating a Patient-Centered Digital Strategy
Presentation Resource
Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.
The Digital Edge: How Online Strategy Strengthens the Ties Between Hospitals and the Communities They Serve
Presentation Resource
Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.
The Marketing Laboratory: Achieving Marketing Success Through Experimentation, Iteration, and Insight
Presentation Resource
This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.
NCH Takes Bariatric Teen Info Sessions Online
Presentation Resource
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and expanding its geographic reach.