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How Healthcare Can 'Think Different'

Magazine & Journal Articles
Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people interact with caregivers, become more active, and manage their own health? The answer might come from the tech industry itself.

Imagine This! A New Generation of Patient Communications

Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.

Reimagining the Healthcare Website Experience

Magazine & Journal Articles
St. Luke Health System turned its outdated online brochure into a dynamic website that drives engagement and empowers patients. Healthcare consumers expect the digital experience to be as easy to use and personalized as Amazon. But with the tight restrictions placed on patient information and privacy, delivering on the promise of a seamless, customer-friendly experience can be difficult. So, how can healthcare providers meet those expectations and integrate all their patient touchpoints?

You Are What You Post

Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?

Attract and Educate Parents by Showcasing Physician Expertise

Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded strategy that highlights the knowledge of our obstetricians, pediatricians, and family medicine physicians. Read more about the launch of their unique website for parents in this article.

What You Need to Know About Digital Advertising in Healthcare

Magazine & Journal Articles
A veteran media strategist shares insights on how to use a mix of digital tactics to raise awareness and yield results. Digital advertising — in the form of mobile marketing, search engine marketing, social media marketing, and more — is an inexpensive as well as effective way of marketing when compared to traditional methods.

6 Tips for Video Marketing on a Budget

Magazine & Journal Articles
With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological influence, it only makes sense that healthcare marketing leaders enhance their video tactics as part of their creative strategy. Read more about affordable ways to create effective marketing videos for your brand.

Healthcare Leaders are Speaking Out in Social Media

Magazine & Journal Articles
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're not mistaken. Read more about the role of healthcare leaders on social media in this article.

A Dynamic Digital Communications Hub for a Changing Health Care Market

Magazine & Journal Articles
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo Medical Laboratories developed a digital communications hub called Insights after customers and internal stakeholders alike were voicing concerns about the functionality and usefulness of the MML website.

5 Tips for Effective Mobile Engagement

Magazine & Journal Articles
In recent years, marketing has transitioned from one of the least to one of the most technology-driven fields in healthcare. Why? In part, because savvy marketing leaders recognize that engaging with patients has moved into the digital world. So how can hospitals and health systems effectively engage with consumers on their mobile devices? Here are five tips to keep in mind.