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Hospital-Community Partnership Resources | HCC | Center

The HCC program is proud to offer key resources on leading practices for strengthening community partnerships.

Health Care Marketing, Communications & Strategy Resources

Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

Cut Through the Noise: Winning the Attention of Hospital Leaders

Strategies to help your messaging and outreach capture hospital executives’ attention

Health System-Owned Retail Clinics from Inception to Implementation (Advanced)

Presentation Resource
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.

360 Degrees Physician Relationships: Creating an Ecosystem to Foster Connectivity, Physician Engagement, and Grow Referrals

Presentation Resource
Three key strategies include implementing a data-driven physician communication campaign spearheaded by the Chief Physician Executive; encouraging physicians to participate in engagement events where they interact with each other and consumers in a meaningful way; and building a platform to allow for actionable feedback.

On Target: Leveraging a Retail Giant's Locations as the Foundation for Developing an Ambulatory Network

Presentation Resource
Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal for Thomas Jefferson University Hospital was to create a tool to evaluate markets in relation to each other that would inform future decision-making around regional strategy.

The Elusive Value-based Purchasing Score

Magazine & Journal Articles
Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.

New Found Revenue: Developing Signature Services

Presentation Resource
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.