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SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
#Let'sGetSocial: What is the Risk of Social?
This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.
Stop Writing Blog Content. Start Filming It Instead.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.
SHSMD Education 2025 | Tomorrow's Too Late: Time Is Running Out for Health Systems to Validate Their Value
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.
SHSMD By the Numbers Webinar | What the Numbers Say: MarCom Budgeting Benchmarks for Health Care Leaders
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2024-2025 By The Numbers: MarCom
Ethylene Oxide Device Sterilization and the Alternatives
On-Demand Educational Webinars
In light of the closure of some facilities that use gas ethylene oxide (EtO) to sterilize medical devices prior to their distribution and use, the FDA is looking at the future availability of medical devices and the possibility of medical device shortages. This webinar highlights potential alternatives to EtO, their advantages and disadvantages, and how to determine what kind of sterilization is best for your organization.
The Value Cycle
On-Demand Educational Webinars
In order to compare baseline costs to savings and determine areas of compliance risk, supply chain professionals need to work closely with their revenue cycle colleagues maintaining the chargemaster. This webinar explores how supply data elements in your item master and chargemaster play a role in negotiating payments, in disbursing across the continuum of care, and in assessing variations in clinical practice.
Reducing Costs and Environmental Impacts to Health Care through a Total Cost of Ownership Calculator
On-Demand Educational Webinars
Tremendous cost pressures within the U.S. health care system are forcing providers to explore alternative ways to save money. To address this need, a TCO calculator has been developed to provide purchasers with a standardized and systematic way to consider the various use and waste costs of products that are procured. This webinar demonstrates the tool’s basic functions and shares resources available to support its use.
The Provider Perspective on Building Supply Chain Resiliency (Re-engineering the Health Care Supply Chain: CQO Thought Leader Discussion Series)
Provider panelists discuss their post-pandemic approach to their business continuity programs, working with non-traditional buyers, diversifying their suppliers and the increased focus on supply chain analytics.
Supply Chain's Role in Non-Labor Expense Management (Re-engineering the Health Care Supply Chain: CQO Thought Leader Discussion Series)
Supply chain leaders share their processes and experiences in managing non-labor and non-personnel expenses.