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SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
The Provider Perspective on Building Supply Chain Resiliency (Re-engineering the Health Care Supply Chain: CQO Thought Leader Discussion Series)
Provider panelists discuss their post-pandemic approach to their business continuity programs, working with non-traditional buyers, diversifying their suppliers and the increased focus on supply chain analytics.
Supply Chain's Role in Non-Labor Expense Management (Re-engineering the Health Care Supply Chain: CQO Thought Leader Discussion Series)
Supply chain leaders share their processes and experiences in managing non-labor and non-personnel expenses.
Supply Chain and Enterprise Risk Management: Navigating the Unknown (Re-engineering the Health Care Supply Chain: A CQO Thought Leader Discussion Series) An AHRMM and ASHRM Joint Presentation
Senior leaders within the finance/supply chain and risk management disciplines share their thoughts on the organizational and patient risks related to current vulnerabilities and action planning that health care organizations can take to minimize their exposure to these risks.
Interview with the 2023 Risk Professional of the Year
Join the conversation as Tracy talks about professional growth, biases in health care and building trust in health care.
Building the Digital Front Door: The Mayo Experience | Recording
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
The Patient Experience in 2020: Optimizing for Voice Search | Recording
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital.
Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.