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A Hospital Leadership Guide to Digital & Social Media Engagement
Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance
Guides/Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
Futurescan 2015 PowerPoint
Guides/Reports
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts
2021 Becoming a Health Care Business Partner of Choice
2021, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Becoming a Health Care Business Partner of Choice
American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
2022 Becoming a Health Care Business Partner of Choice
2022, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Direct Mail in 2019: Evolution, Transformation and Opportunity
Guides/Reports
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.
Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Futurescan 2023: Health Care Trends and Implications
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Developme