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SHSMD 2025 Member Meet Up | Where Marketing Meets Operations: How to Leverage Automation & Analytics in Care Delivery
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.
#Let'sGetSocial: What is the Risk of Social?
This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.
Stop Writing Blog Content. Start Filming It Instead.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.
SHSMD’s Online Certificate Series: Social Media Strategies in Health Care
Join this course to learn best practices and new trends in social media influencing, governance, and paid social media opportunities.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Do Hospital Awards Drive Consumer Decisions?
Webinars
Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.
Strategies for Optimizing Digital Patient Access
Webinars
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.
Metrics that Matter: Demonstrating Marketing’s Impact on Revenue to the C-Suite
Webinars
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Webinars
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
HIPAA & Privacy Compliance for Health Care Marketers
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.